At 7u7, your privacy is more than a legal obligation — it is a responsibility we take seriously every day. This document transparently explains how we collect, use, store, and protect your personal information as a member of the 7u7 platform.
We build your trust through transparent, responsible data protection practices that comply with international standards.
All your personal and financial data is protected with 256-bit SSL encryption. No one — including 7u7 internal staff — may access your sensitive data without proper authorisation.
We only collect information that is strictly necessary for platform operations, identity verification, and transaction processing. No excess data is collected without a clear and legitimate purpose.
As a 7u7 member, you have full rights to access, correct, transfer, or request deletion of your personal data at any time through your account settings or our customer support.
The 7u7 Privacy Policy is fully drafted in accordance with the Malaysia Personal Data Protection Act 2010 (PDPA). We also adhere to GDPR standards to ensure the highest level of protection for our members.
7u7 has never sold and will never sell your personal data to any third party for marketing or commercial purposes. Your data belongs to you — not to us as a business asset.
In the event of any security incident involving your data, 7u7 is committed to notifying affected members within 72 hours and taking immediate remedial action.
Welcome to the 7u7 Privacy Policy. This document is published by 7u7 ("we", "the platform" or "7u7.ad") to explain our privacy practices regarding the collection, use, storage, and disclosure of personal information you provide when using our services.
This policy applies to all registered members, website visitors, and anyone who interacts with the 7u7 platform via 7u7.ad, the mobile app, or any of our official communication channels. By registering as a member or continuing to use our platform, you agree to the terms set out in this Privacy Policy.
We take active steps to ensure your personal data is handled carefully, securely, and in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA) and relevant international data protection standards. Your trust is the foundation of our relationship — and we do not take this responsibility lightly.
Important Note: This Privacy Policy should be read together with the 7u7 Terms and Conditions for a complete overview of your rights and responsibilities as a platform member.
To provide a smooth, secure, and personalised platform experience, 7u7 collects the following categories of information:
| Data Category | Example Information | Requirements |
|---|---|---|
| Identity Information | Full name, date of birth, MyKad number, selfie photo | Mandatory (KYC) |
| Contact Information | Email address, phone number, residential address | Mandatory |
| Financial Information | Bank account number, bank name, transaction records | Mandatory |
| Technical Data | IP address, device type, web browser, operating system | Automatic |
| Usage Data | Game history, betting activity, session time logs | Automatic |
| Communication Data | Support chat records, emails, and user feedback | Where applicable |
7u7 does not collect sensitive information such as biometric data, health records, religious beliefs, or political views unless specifically required by applicable law. Any required collection of sensitive data will only be carried out with your explicit consent.
Your personal data is collected through the following channels:
Information you voluntarily provide during the account registration process, KYC document submission, profile form completion, or when communicating with our customer support team.
When you access the 7u7 platform, our systems automatically record technical information including your IP address, device type, web browser, pages visited, session duration, and in-platform actions. This information is collected via cookies, tracking pixels, and server logs.
In certain cases, 7u7 may receive information about you from trusted third parties, including:
Full Transparency: We do not purchase data lists from third-party data brokers. All data we receive from external parties is strictly within the context of services you use directly.
7u7 uses collected personal information for lawful and specific purposes. Every use of data has a clear legal basis, such as contract fulfilment, legal obligation, legitimate interest, or your consent.
Warning: 7u7 will not use your personal data for purposes not stated in this Privacy Policy without first obtaining fresh consent from you.
7u7 does not sell, rent, or disclose your personal data to third parties for marketing purposes. However, there are limited situations where we need to share your data with certain parties to ensure our services function properly and remain legally compliant:
We work with selected companies that help us operate the platform, including cloud infrastructure providers, payment processors, identity verification systems, and customer support services. All these partners are bound by strict confidentiality agreements and are only permitted to use your data for purposes we specify.
7u7 may disclose your personal information if required by law, court order, or direction from a competent authority in Malaysia. In such situations, we will endeavour to notify you in advance where permitted by law.
Data may be shared with law enforcement agencies or regulatory bodies if we have reasonable grounds to believe that fraud, a security threat, or illegal activity involving your account has occurred.
In the event of a merger, acquisition, or sale of 7u7 business assets, members' personal data may be transferred as part of that transaction. You will be notified in advance and given the option to opt out before your data is transferred to the new entity.
7u7 retains your personal data for as long as necessary to fulfil the original purpose of collection or as required by law. Generally:
The 7u7 platform employs multiple layers of protection to safeguard your data:
Secure Servers: 7u7 members' personal data is stored in ISO 27001-certified data centres with multi-layered physical and cyber security protections. We regularly undergo independent security audits to ensure the highest standards are consistently maintained.
Under Malaysia's PDPA and international data protection standards, you have the following rights regarding your personal data held by 7u7:
You have the right to request a copy of all personal data we hold about you at any time.
You may request the correction of inaccurate or incomplete information in our records.
Under certain circumstances, you may request that we delete your personal data from our systems.
You may request that we restrict the processing of your personal data in certain situations provided for under law.
You have the right to receive your personal data in a structured, machine-readable format for transfer to another provider.
You may object to the processing of your data for direct marketing purposes or on the basis of our legitimate interests.
To exercise any of the above rights, please contact the 7u7 customer support team. Your request will be processed within 30 working days. In complex cases, this period may be extended to 60 days with prior notice given to you.
The 7u7 platform uses various types of cookies to ensure an optimal user experience:
You can control and delete cookies through your web browser settings. However, disabling certain cookies may affect the functionality of the 7u7 platform. Mandatory cookies cannot be disabled as they are required for platform security and core operations.
In addition to cookies, we use technologies such as web beacons (tracking pixels) in our communications emails to verify whether an email has been opened and links have been clicked. This helps us measure the effectiveness of our communications and deliver more relevant content to you.
The 7u7 platform is strictly for individuals aged 18 and above. We do not knowingly collect or process personal data from individuals under the age of 18.
Should we discover that personal data from an individual under the age of 18 has been collected without our knowledge, we will take immediate steps to delete that data from our systems and close the associated account.
To Parents & Guardians: If you believe your underage child has registered on the 7u7 platform, please contact our support team immediately. We will investigate and take appropriate action within 48 hours.
7u7 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or new platform features. Any amendments will take effect upon publication of the updated version on this website.
We encourage you to review this page periodically. Continued use of the platform after changes are published will be considered your acceptance of the updated terms.
If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, please contact our team through the following channels:
All privacy-related enquiries will be handled by our dedicated Data Protection Officer (DPO). You may submit a formal complaint, and we are committed to responding within 14 working days.
If you are not satisfied with our response, you have the right to lodge a complaint with the Malaysian Personal Data Protection Department (JPDP) or the relevant regulatory authority.
Current Version: This Privacy Policy is version 2.5, effective 1 January 2026. It supersedes all previous versions published by 7u7.
With enterprise-grade data protection and a platform trusted by hundreds of thousands of members across Malaysia, 7u7 is the premier choice for safe and responsible online entertainment.